What value does Twitter or Social Media do for my business?

Answer: You do not exist to the Y generation

Businesses across the globe use Twitter to generate awareness, connect with customers and drive sales. Businesses across the globe are finding value in Twitter. How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter:

Listen and learn.

Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.

Drive awareness.

Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.

Provide customer service.

73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.* Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers.

Connect with influencers.

Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections. Your Twitter profile shows the world who you are. It’s the entry point for your audience on Twitter, so it’s important to invest the time in getting it right.

Learn how to to set up a Twitter business page to drive potential customers to your profile. Every element of your profile — your photo, header bio and pinned Tweet — should reflect your business identity and personality. Use them to showcase your best content. Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy.

Listen and observe.

Take a moment to see what other businesses are doing on Twitter and develop your own content marketing strategy by deciding what you like about others’. You can find competitors and monitor relevant conversations using When you see how other businesses interact with customers and what types of content they share, you can try testing similar tactics to see which resonates most with your followers.

Use the 80/20 principle.

80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website. The value of Twitter extends beyond our millions of active users – it’s how these users engage with the product.

Twitter users have passionate conversations, explore topics and share interesting content. Becoming a part of that active and energetic engagement is a great way to build relationships and create advocates for your business. To increase engagement with your Tweets, we’ve made it easy to create campaigns that serve up relevant content to your followers and to those who’ve yet to discover you.

Even a single follower can benefit your business in these ways. Now multiply that benefit by your total number of followers. Then consider Twitter’s millions of monthly active users and the followers that you can attract in the future. That’s the true size of the opportunity for your business on Twitter.

Twitter can be an effective marketing channel to drive more potential customers to your website. Whether you want to push your community of followers to your site or target new potential customers, setting up a website clicks campaign with Twitter Ads is the easiest way to get more people from Twitter to your website. Leads, or potential customers that have expressed interest in your products or services, are what drive your business forward.

On Twitter, you can generate leads by collecting email addresses from these potential customers. Once you’ve captured these new email addresses, you can nurture these potential customers through regular email marketing campaigns. To help you build your email contact list, we’ve made it easy to create campaigns that enable users to share their email address with you from directly within your Tweet.